Terms & Conditions

1. About Us and Definitions

1.1 About us. These Terms and Conditions ("Terms") govern your use of the website, learning platform, courses and related services of Football Coaching Institute ("FCI", "we", "us", "our"). Football Coaching Institute is the trading name of FC Institute OÜ, a private limited company (osaühing) incorporated in Estonia.

1.2 Definitions.

• "Account": the personal user account you create to access the Platform.
• "Business Customer": a customer buying for a trade, business or profession, including clubs, academies, federations and other organisations.
• "Club Licence": a personal licence to the Pathway bought by a Business Customer and redeemed by one named coach.
• "Coach Development Plan": our personal coaching service described in Section 4.
• "Consumer": a natural person buying wholly or mainly outside their trade, business or profession.
• "Content": all material made available through the Platform, including videos, lessons, modules, assignments, frameworks, templates, quizzes and downloads.
• "Course": one of our self-paced online courses, offered per level: Level 1 Foundations for Player Development, Level 2 The Mental Side of the Game and Level 3 Coaching the Individual within the Team.
• "Pathway": the bundle of all three Courses sold together at a combined price.
• "Platform": the FCI website, learning environment, personal dashboard, community features and related applications.
• "Services": the Platform, Courses, Pathway, Club Licences, Coach Development Plan, community access and any other services we provide.
• "You": any person using the Platform, whether or not they have bought anything.

1.3 Acceptance. By creating an Account, buying a Service or using the Platform, you agree to these Terms. If you do not agree, do not use the Platform.

1.4 Other documents. These Terms apply together with our Privacy Policy, Cookie Policy and Refund Policy, and any product terms shown at checkout. If a Business Customer has signed a separate written agreement or accepted a quote with us, that agreement takes priority where it conflicts with these Terms.

2. Eligibility and Accounts

2.1 Minimum age. You must be at least 18 years old to create an Account or buy a Service. If local law sets a higher age for entering into contracts, that age applies. A coach aged 16 or 17 may use the Platform only where a club, academy, federation or employer has purchased a licence on their behalf and has confirmed that any parental or guardian consent required by local law has been obtained. If we learn that an Account belongs to someone who does not meet these conditions, we may close it and refund amounts paid where the law requires.

2.2 Accurate information. You agree to give accurate, current and complete information, to keep it up to date, and not to register under a false identity or on behalf of someone else without their permission.

2.3 Account security. Keep your login details confidential. You are responsible for activity under your Account. Tell us without delay at info@footballcoachinginstitute.com if you suspect unauthorised use. We are not liable for losses from unauthorised use, unless caused by our failure to take appropriate security measures.

2.4 One person per Account. Accounts are personal and may not be shared. Coaches using a Club Licence each create their own Account.

2.5 Refusing or closing Accounts. We may refuse, suspend or close an Account if information is false or misleading, if we reasonably suspect fraud or abuse, if the Account is used in breach of these Terms, or if the law requires it. We will tell you why, unless the law prevents us. Section 14 sets out what happens next.

3. Courses, Pathway and Certificates

3.1 What we offer. FCI provides self-paced online coach education in player development and the mental side of the game. A Course may include video lessons, written material, practice examples, applied assignments, quizzes, downloadable resources and a certificate of completion. What each Course or the Pathway includes is described on its product page at the time of purchase.

3.2 Self-paced learning. Unless the product page states otherwise, Courses have no live teaching, no fixed timetable, no cohort and no deadlines. Each Course can be taken on its own; you do not need to complete Level 1 before Level 2 or 3.

3.3 Access period. Each Course and the Pathway gives you 12 months of access from the date of purchase. You may use the Content as often as you like during that period. When it ends, your access to that Course ends. Downloads remain subject to the licence in Section 7.

3.4 Certificates. When you complete a Course, including its required lessons and assessments, you receive one FCI certificate of completion for that Course. A certificate confirms that you completed an FCI Course. It is not a coaching licence, badge or diploma.

3.5 No recognised qualification or guaranteed outcome. Completing an FCI Course does not:

• give you a coaching licence or qualification recognised by UEFA, FIFA, the KNVB, US Soccer or any other federation, league or governing body, unless the product page expressly says so in writing;
• guarantee a job, appointment, promotion or contract;
• guarantee any result for the players or teams you coach.

Examples or testimonials from other coaches illustrate experiences; they are not a promise of what you will achieve.

3.6 Updates to Content. We may update, correct, improve or reorganise Content, and may remove items for legal, accuracy or technical reasons. We will not materially reduce a Course you have bought during your access period. If we must remove a material part and cannot replace it reasonably, you may be entitled to a proportionate refund.

3.7 Technical requirements. You need a suitable device, a current browser and a stable internet connection. You are responsible for your own equipment and connection.

4. Coach Development Plan

4.1 What it is. The Coach Development Plan is an optional personal service alongside the Courses. Depending on the package, it may include scheduled video calls with an FCI coach developer, a written development plan based on your context and goals, and feedback on footage of your own sessions and matches. It is offered as a single call or as a package across a season. Scope, number of calls, price and validity period are stated on the product page or in your quote.

4.2 Availability. We may announce the Coach Development Plan before it opens. Registering interest does not create a contract or reserve a place. A contract arises only when you complete a purchase or accept a quote.

4.3 Scheduling. Calls are booked by agreement. You may reschedule free of charge up to 24 hours before a call. A call you miss, or cancel less than 24 hours in advance, counts as delivered and is not refundable, unless the reason was beyond your reasonable control. If we need to cancel a call, we will offer a new time.

4.4 Validity. Unused calls in a package expire at the end of the validity period stated at purchase. If none is stated, they expire 12 months after purchase. Expired calls are not refundable.

4.5 Each call is final once delivered. The Coach Development Plan is delivered call by call. Before you complete your purchase, you are asked to confirm by a separate tick box that (a) you expressly request that we begin the service within the 14-day withdrawal period, and (b) you acknowledge that your right of withdrawal ends for each call once that call has been delivered. Once a call has taken place, or counts as delivered under 4.3, that call is final and is not refundable. Written development plans and written feedback on footage are final once sent to you. If you withdraw within 14 days of purchase, you remain liable for every call and written deliverable already provided, and any refund covers only the proportionate value of what has not yet been delivered.

4.6 Footage and minors. You may only share footage that you are allowed to share under the rules of your club and the law. Where footage shows identifiable minors, you confirm that you have the consents required from parents or guardians and your club. We use footage only to give you feedback, do not publish it, and delete it in line with our Privacy Policy.

4.7 Nature of the feedback. Feedback and plans are educational support based on what you share with us. You remain responsible for your coaching decisions. Section 9 applies.

5. Club and Academy Licences

5.1 Packages. Business Customers can buy blocks of Club Licences for their coaching staff. Package sizes, the price per coach and what is included are shown on our Clubs page or in a quote. Staff numbers between package sizes are quoted at the rate of the next higher package. Federations, multi-site academies and coach education providers receive tailored pricing and terms on request.

5.2 How you order. You request a package through our website or by contacting us. We confirm the package, the price and the rollout in writing. The contract is formed when you accept our quote or invoice, or when you pay it, whichever comes first.

5.3 One named coach per licence. Each Club Licence gives one named coach full access to the Pathway, with their own Account, for 12 months from the date that coach redeems the licence. A licence may not be shared between coaches, and two coaches may not use the same Account.

5.4 How licences are delivered and redeemed. After the invoice is paid, we issue the club a set of single-use codes, one per licence purchased. The club distributes these codes to the coaches it chooses. Each code can be redeemed once, by one coach, to create their own Account and obtain access to the Pathway. The club is responsible for distributing its codes and for keeping a record of who received which code. We do not replace codes that have been lost, shared or distributed in error. Codes must be redeemed within 12 months of the invoice date, after which they expire with no refund for unredeemed codes. A coach redeeming a club code pays nothing and therefore has no refund claim in respect of that licence; any settlement is made with the club under 5.7.

5.5 No progress reporting to the club. We do not report individual coaches' progress, results, assignments or activity back to the club, the employer or any other third party. A coach's learning data is private to that coach and to FCI, as set out in Section 8.6. On request we may confirm to the club how many of its codes have been redeemed, without identifying which coaches redeemed them.

5.6 Invoicing and payment. Club packages are invoiced to the club. Invoices are payable within 14 days of the invoice date by bank transfer, unless agreed otherwise in writing. We may wait to issue the codes until payment is received. If payment is late, we may suspend access for the licensed coaches after giving notice, and charge statutory interest and reasonable recovery costs as permitted by law.

5.7 No Consumer withdrawal. Club Licences are sold to Business Customers only. The statutory Consumer right of withdrawal does not apply. Cancellations and refunds are governed by the quote or agreement for that package. If none applies, codes that have not yet been redeemed may be cancelled within 14 days of the invoice date for a refund of those licences.

5.8 Responsibility for coaches. The Business Customer is responsible for ensuring its coaches use the Platform in line with these Terms.

6. Prices, Payment, VAT and Refunds

6.1 Prices and currency. Prices are shown in euro (EUR) on the product page and at checkout. The price shown at checkout is the total price you pay to us. Your bank or card provider may charge currency conversion or other fees, which are outside our control.

6.2 VAT. The price shown on the product page is the total price you pay. No VAT or other tax is added at checkout. At the date of these Terms, FC Institute OÜ is not registered for VAT and therefore does not charge VAT. We register for VAT and account for it in each country where we become liable to do so once the applicable thresholds are reached. Where that applies to your purchase, any VAT due is included in the price shown and is stated on your invoice, so the amount you pay does not change. Business Customers remain responsible for any taxes or duties due in their own country.

6.3 Payment. Online payments are processed by Stripe, our payment provider. We do not receive or store your full card details. By completing a purchase you authorise the charge for the amount shown. Access starts once payment has been received.

6.4 Discount codes. Discount codes are valid only on the terms stated with them, cannot be exchanged for cash, cannot be combined unless stated, and may be withdrawn for future purchases at any time.

6.5 Immediate access and waiver of the right of withdrawal. Our Courses and the Pathway are digital content supplied immediately. As a Consumer in the EU or EEA you would normally have 14 days to withdraw from an online purchase without giving a reason. Before you complete your purchase, you are asked to confirm by a separate tick box that (a) you expressly request that we begin supplying the Content immediately, and (b) you acknowledge that you thereby lose your right of withdrawal. Once you have given that confirmation and your access has started, your right of withdrawal has ended and the purchase is final. We record your confirmation and repeat it in your order confirmation email. For the Coach Development Plan, Section 4.5 applies instead.

6.6 No cooling-off refunds. We do not offer a trial period, a money-back guarantee or a goodwill refund window. Once access to a Course or the Pathway has started, the purchase is not refundable, including where you change your mind, complete less of the Content than you expected, find the Content unsuitable for your situation, lose access through your own breach of these Terms, or simply stop using it. Please read the product page carefully, and contact us with any questions, before you buy.

6.7 Before access starts. If you have paid but have not yet started the Content, and you contact us within 14 days of purchase, we will cancel the order and refund you in full. Access is treated as started as soon as any lesson, video or download in the purchased Course or Pathway has been opened.

6.8 Faulty or misdescribed Content. Section 6.6 does not affect your statutory rights where the Content is faulty, incomplete or materially not as described on the product page. In that case contact us at info@footballcoachinginstitute.com. We will first try to put the problem right within a reasonable time, for example by repair or replacement. If we cannot, you are entitled to a proportionate price reduction or, where the failure is material, to a refund, in line with the law. Section 12.3 applies to outages.

6.9 Chargebacks. Please contact us first at info@footballcoachinginstitute.com if something is wrong; we aim to resolve it quickly. If you start a chargeback, we may suspend access to the disputed Service while the dispute is open. Where a chargeback is raised after you waived your right of withdrawal under 6.5 or 4.5 and none of the grounds in 6.8 applies, we may recover the amount and reasonable costs from you as permitted by law.

6.10 Your statutory rights. Nothing in this Section limits your mandatory statutory rights as a Consumer.

7. Intellectual Property

7.1 Ownership. All intellectual property rights in the Platform and the Content belong to FC Institute OÜ or its licensors. This includes videos, lessons, course structures, methods, frameworks, diagrams, templates, assignments, the FCI name, logo and visual identity. Nothing in these Terms transfers ownership to you.

7.2 Your licence. If you comply with these Terms and have paid, we grant you a limited, personal, non-exclusive, non-transferable and revocable licence to use the Content during your access period:

• for your own learning and professional development;
• in your own coaching practice, including using templates and frameworks in your own sessions with your own players.

7.3 What you may not do. Without our written permission, you may not:

• copy, publish, upload, distribute or sell Content;
• share your login details or let others use the Content through your Account;
• record, screen-capture or download videos, except material we offer for download;
• use the Content to create or sell competing courses, workshops or coach education;
• present the Content as your own work or as your organisation's methodology;
• remove copyright or trade mark notices.

7.4 Clubs. A Club Licence gives each named coach the personal licence in 7.2. It does not allow the club to copy or distribute Content to staff who do not have their own licence.

7.5 Enforcement. Unauthorised use is a material breach of these Terms and may infringe copyright. We may suspend or end access and take any legal steps available to us.

8. Community and User Content

8.1 Scope. This Section applies to anything you post, upload or share on the Platform, including community posts, comments, questions, assignments, session plans, notes and footage ("User Content"). Community features may be added, changed or removed over time.

8.2 Your responsibility. You remain responsible for your User Content. You confirm that you have the right to share it, that it does not infringe anyone's rights, and that it is not unlawful, discriminatory, abusive, defamatory or otherwise harmful.

8.3 Protecting young players. Because our subject is youth football, extra care applies. You must not share content that:

• names a minor in combination with other identifying details;
• shows identifiable minors in photos or video without the required parental and club consent;
• contains medical, disciplinary or safeguarding information about a minor.

Anonymise any real case involving a young player. We may remove content that does not meet this standard without notice.

8.4 Moderation. We may review, remove or refuse User Content that breaches these Terms, and may suspend Accounts of users who repeatedly break these rules.

8.5 Licence to us. You keep ownership of your User Content. You give us a worldwide, non-exclusive, royalty-free licence to host, store and display it as needed to run the Platform and its community. This licence ends when you delete the content or close your Account, except for copies already shared with other users or where the law requires us to keep it.

8.6 Private learning data. Notes, assignments and progress in your personal dashboard are private to you and FCI. We do not share them with your club, employer or any other third party, except where the law requires it.

8.7 Feedback. If you send us ideas or suggestions about our Services, we may use them freely without obligation to you.

9. Educational Disclaimer

9.1 Educational purpose. The Content is general education, based on our methods and our reading of research and practice at the time of publication.

9.2 Not professional advice. The Content and any Coach Development Plan feedback are not medical, physiotherapy, nutritional, psychological, safeguarding or legal advice. For a player's health, mental wellbeing or safety, involve qualified professionals and follow the policies of your club and governing body.

9.3 Your decisions. You remain responsible for your coaching decisions and for following the rules, safeguarding requirements and laws that apply where you coach. We do not guarantee that our Content meets the requirements of any federation, league or club, unless stated in writing on the product page.

10. Prohibited Use

You must not:

• share, sell or transfer your Account, or use someone else's login;
• scrape, copy or extract Content or data by automated means;
• bypass or interfere with security features or access controls;
• reverse engineer the Platform, except where the law allows it;
• upload malware or harmful code, or overload the Platform;
• use the Services for anything unlawful, fraudulent or misleading;
• impersonate anyone or misrepresent your affiliation with a club or organisation;
• harass, threaten or discriminate against other users or our team;
• use the Content to develop or train a competing product, service or AI model.

A breach of this Section is a material breach and may lead to suspension or termination without refund, subject to the law.

11. Third-Party Services

11.1 Providers. We use third parties to run the Services, including for hosting, payments, video delivery, email and analytics. Their availability is partly outside our control.

11.2 External links. The Platform may link to external websites or resources. We are not responsible for their content, accuracy or privacy practices.

12. Availability and Technical Issues

12.1 No guaranteed uptime. We aim to keep the Platform available but cannot guarantee it will always be available, uninterrupted or error-free.

12.2 Maintenance. We may temporarily limit access for maintenance, updates or repairs. Where planned, we will give notice where practical and try to keep disruption low.

12.3 Extended outages. If a paid Service is unavailable for an extended period due to a fault on our side, you may be entitled to an extension of your access period, a proportionate reduction or a refund, in line with the law. Short or occasional interruptions do not give rise to a refund.

13. Liability

13.1 Statutory rights. To the extent the law allows, the Services are provided without warranties beyond those in these Terms. This does not affect your statutory rights as a Consumer.

13.2 What we never exclude. Nothing in these Terms limits our liability for death or personal injury caused by our negligence, for fraud, for gross negligence or intentional misconduct, or for any liability that cannot be excluded under applicable law.

13.3 Consumers. We are liable to Consumers for foreseeable loss caused by our breach of these Terms or our negligence. We are not liable for loss that was not foreseeable when the contract was made, or that results from your own coaching decisions or from use of the Content contrary to Section 9.

13.4 Business Customers. Towards Business Customers, and to the extent the law allows:

• we are not liable for indirect or consequential loss, loss of profit, revenue, business, goodwill or data;
• our total liability is limited to the amount the Business Customer paid us in the 12 months before the event giving rise to the claim;
• these limits do not apply to the matters in 13.2.

13.5 Indemnity from Business Customers. A Business Customer will compensate us for reasonable losses and costs, including reasonable legal fees, arising directly from its breach of these Terms, its unlawful use of the Services, or User Content its coaches submit. This does not apply where the loss results from our own breach or negligence.

13.6 Your own copies. Keep your own copies of notes, plans and work you create on the Platform. We make backups in line with good practice but cannot guarantee recovery of data.

14. Suspension and Termination

14.1 By you. You may stop using the Services and close your Account at any time through your Account settings or by emailing us. Closing your Account does not entitle you to a refund; Section 6 applies.

14.2 By us. We may suspend or end your access if you materially breach these Terms, if payment is not received or is reversed, if we reasonably suspect fraud or abuse, if your conduct harms other users or our team, or if the law requires it.

14.3 Fair process. Unless the breach is serious, unlawful or fraudulent, we will first tell you about the problem, give you a reasonable chance to fix it, and suspend rather than terminate where that is proportionate.

14.4 Consequences. When access ends, your licence under Section 7 ends and you must stop using the Content and delete downloads, unless the law allows you to keep them. Amounts you owe remain payable. If termination results from our breach, you may be entitled to a refund for Services not received. If it results from your material breach, we do not refund, unless the law requires it.

14.5 Survival. Sections 6, 7, 8.5, 9, 13, 14.4, 17 and 18 continue to apply after termination.

15. Privacy and Data Protection

We process personal data in line with the EU General Data Protection Regulation (GDPR) and the Estonian Personal Data Protection Act. Our Privacy Policy and Cookie Policy explain what we collect, why, how long we keep it and your rights. If these Terms and the Privacy Policy conflict on personal data, the Privacy Policy prevails.

16. Changes to these Terms

16.1 Updates. We may update these Terms, for example when our Services, our business or the law change.

16.2 Notice. Minor changes take effect when published with a new version date. For material changes that affect your rights, we give at least 30 days' notice by email or on the Platform.

16.3 Your options. If you do not accept a material change, you may close your Account before it takes effect.

16.4 Past purchases. Changes do not apply retroactively to purchases already made, unless required by law or the change benefits you.

17. Governing Law and Complaints

17.1 Governing law. These Terms are governed by the laws of the Republic of Estonia, excluding its conflict-of-law rules and the UN Convention on Contracts for the International Sale of Goods.

17.2 Consumer protection. If you are a Consumer living in another country, you keep the protection of the mandatory consumer laws of your country of residence where they give you stronger rights.

17.3 Courts for Consumers. As a Consumer, you may bring proceedings in Estonia or in your country of residence. We may bring proceedings against you only in your country of residence.

17.4 Courts for Business Customers. For Business Customers, the courts of Estonia have exclusive jurisdiction, unless agreed otherwise in writing.

17.5 Complaints. Please contact info@footballcoachinginstitute.com with any complaint. We aim to acknowledge your complaint within two working days and to give a full response within 14 days.

17.6 Alternative dispute resolution. Consumers in the EU may also contact the Estonian Consumer Disputes Committee or a comparable body in their own country.

18. Miscellaneous

18.1 Severability. If a provision is invalid or unenforceable, it is adjusted to the minimum extent needed, or removed. The rest remains in force.

18.2 Entire agreement. These Terms, together with the Privacy Policy, Cookie Policy, Refund Policy and any product terms or quote, form the entire agreement between you and us. This does not limit liability for fraud or a Consumer's statutory rights.

18.3 Assignment. You may not transfer your rights under these Terms without our written consent. We may transfer ours, for example in a merger or sale of the business, provided your rights are not reduced. We will inform Consumers of such a transfer.

18.4 No waiver. If we do not enforce a right straight away, we may still enforce it later.

18.5 Force majeure. Neither party is liable for delays or failures caused by events beyond its reasonable control, such as natural disasters, war, government action, or large-scale internet or infrastructure failures. This does not affect a Consumer's right to a refund for Services not received.

18.6 Relationship. These Terms do not create a partnership, joint venture, agency or employment relationship.

18.7 Notices. We may send notices to the email address linked to your Account. You can send notices to info@footballcoachinginstitute.com.

18.8 Language. These Terms are written in English. If we provide a translation, the English version prevails, unless mandatory law in your country requires otherwise.

18.9 Third-party rights. No one other than you and us may enforce these Terms.

19. Contact